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Are widgets really useful to build links?

Date Added: January 09, 2012 05:24:59 AM
Author: rithika
Category: Computers and Internet: Search Engine Optimization

When it comes to online marketing, link building is an important strategy to achieve success. It plays a major role in capturing the recognition of your business in this high competitive market. Link building is decisive for all website owners as it boosts your website ranking. There are various link building strategies to promote your website through internet. One of such unique one way link building strategy is through widgets. In recent times, these widgets have taken a new role in building quality links to the website. Literally, Widget is a trivial application that can be installed on a website. It provides valuable information in an interactive way by admitting the end users to perform a function or to access a service from a different server. This small application builds back links to your website in a scalable way. Among the various link building strategies, widgets are considered to be the best kept hidden strategy in which the marketers are able to gain the attention of the visitors and can drive traffic to the website. They form a great way in promoting your business websites by rising the interaction and connection of websites beyond links. Though these widgets have gained as one of successful marketing strategy, not all business websites tends to take the advantage of using these in building back links. But still, this concept is one of the most popular ways of handling link building and helps you in bridging the gap in this competitive market. Appearance of the widget is as importance as placing it on a website. Creating a grand widget is the first step to accomplish the success. It has to be more transparent in such a way that the end user can visualize the embedded link in the widget and ensure whether the link is relevant to the creator or not. Apart from this, the brand name has to be included in the anchor text to make it more effective. The usage of iFrames has to be avoided in terms of SEO benefit and use a build technology say HTML, JQuery, etc which can be crawled by search engine robots. Having widgets in website will surely experience numerous benefits. Henceforth, keep the widgets that perform well to increase the brand of your business as well as potential visitors to your site.
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