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Creative Ideas for Creating Great Content

Date Added: May 03, 2012 12:14:35 PM
Author: sai uday
Category: Business & Economy: Finance & Investment: Insurance

Search Engine Optimization (SEO) is the Holy Grail of Internet Marketing. Proper use of an inbound link will provide your site with much-sought-after traffic, but users may stir up controversy depending on how they go about instigating flow to their sites. Suggestions On How To Go About Optimizing Your Site 1. Useful Tips, Lists & Guides Information is king, and how one goes about disseminating that info will get people understanding the message being conveyed. Providing how-to guides, creative tips and other useful information will all perform well in building inbound links. By breaking up lengthy text with subheadings and bullet points, it creates an easy-to-read, even flowing article. Top this off with compelling content that is easy to understand and the site will be way ahead of the game. 2. Provide Specialized Content Heard the expression, “Jack of all trades, master of none?” Well this same logic applies to capturing an audience by providing not a slew of information that is all over the map, but by concentrating on a central theme, using weekly newsletters, or a series of blogs that are built around a specific topic or subject. By being an authority on a specific topic a person has a better chance of building a loyal following. 3. Be Mildly Controversial Sometimes a difference of opinion can be a good thing. By sparking useful, constructive controversy, the site will start a discussion or debate of which people will want to be a part. Plus, they get to express their ideas and opinions via blogs or comment sections, which should be provided for necessary feedback. Be careful not to incite or inflame to the point that one ends up getting a negative backlash, but create an enjoyable forum where ideas can be exchanged. 4. Stay Up On Current Updates It’s important to keep abreast of Google updates to ensure that a site will stay in the game. Things such as long tail keywords and analytics performance are areas that require constant maintenance and tweaking to assure that a person keeps their high ranking, or build towards it by following trends, staying relevant, and in the case of local search optimization, adding regional key terms to their website content in order to stay both visible and current. 5. Remain Optimistic and Use Available Resources While Google and various other search engines try to eliminate the practice of purchasing inbound links, there are legitimate ways to achieve the desired results. By associating certain key terms with a website through a legitimate paid model, like Blogger or WordPress, or any one of the external blogging sites, a person can link back to their homepage using whichever words they wish. Insurance internet marketing http://www.neilsonmarketing.com/insurance_internet_marketing.aspx
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