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Drupal SEO is king of the CMS

Date Added: October 09, 2012 01:52:21 PM
Author: Richard Kelsey
Category: Computers and Internet

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's. Drupal SEO (Search Engine Optimisation) is pretty good. But there's definitely extra work that you can do to make it even better. Below are five modules to help you improve SEO in your Drupal website Page Title Module The page title is the one found in the HTML head inside the tag. It is also used on SERPs (Search Engine Result Pages) and can greatly enhance your websites SEO. This is perhaps the most under-utilized aspect to web page creation, as the creator does not add valuable keywords to the tag. Pathauto The Pathauto module automatically generates path aliases (search engine friendly URLs) for various kinds of content (nodes, categories, users) without requiring the user to manually specify the path alias. The aliases are based upon a "pattern" system which the administrator can control. Globalredirect If you're using pathauto (above) to create aliases for your nodes, you'll end up with two paths that each node can be accessed by (mysite.com/an-article-about-fishing AND mysite.com/node/23). Search engines will see this as duplicate content and this will drastically harm your search engine rankings. The global redirect module ensures that old node paths will redirect to their aliases in a search engine friendly way (301 redirect). XML Sitemap The XML sitemap module creates a sitemap that conforms to the sitemaps.org specification. This helps search engines to more intelligently crawl a website and keep their results up to date. The sitemap created by the module can be automatically submitted to search engines. Meta tags This SEO modules allows you to add meta tags to Drupal pages. HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. The text in these tags are not displayed, but parsable and tells the browsers (or other web services) specific information about the page. To learn more about the Drupal CMS, Drupal Modules, Drupal themes visit http://www.drupaltutorial.co.uk
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