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Elop says Nokia is in crisis

Date Added: February 10, 2011 11:55:58 AM
Author: contador
Category: Computers and Internet

A brutally frank leaked memo from Nokia’s new chief executive Stephen Elop is genuine, sources have now verified. Mr Elop’s describes Nokia as a company in crisis, and says that the firm has even failed to yet provide a product that matches the first iPhone. “The first iPhone shipped in 2007, and we still don't have a product that is close to their experience," Mr Elop wrote a note which was distributed to the Finnish company's staff. He added that “Android came on the scene just over two years ago, and this week they took our leadership position in smartphone volumes. Unbelievable." Nokia’s market share fell by 10 per cent in 2010, and the company has struggled to provide devices that either match the high-end smartphones from Apple, Samsung or HTC, while also struggling to compete with much cheaper manufacturers such as ZTE or Huawei. On Friday, Mr Elop will use the company’s Capital Markets Day in London to unveil a new strategy and to offer a public account of the firm’s current state. Analysts expect him to be frank. Nokia’s Symbian operating system is “an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements,” writes Mr Elop. The company’s MeeGo OS, designed for high end devices, is also not living up to expectations, he says: “by the end of 2011, we might have only one MeeGo product in the market". Stephen Elop expected to outline new strategy for Nokia in smartphone market and possible tie up with Microsoft is reported to be considering moving its executives to Silicon Valley, away from their base in Espoo, yet leaving the research and development arm in Finland. Nokia's faltering Ovi services – which are trying to create an app ecosystem for the company's phones and swathes of its middle management, are also seen as vulnerable in the reorganisation. The rumour comes ahead of what is seen as a crucial announcement on Friday in London by Elop in which he is expected to outline a new strategy for the company in the smartphone space, where it has been steadily losing market share, notably to Google's Android mobile operating system, which in the fourth quarter was shipped on more smartphones than any other platform. Visit my Website : http://wanarua.com
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