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India SMS technology for your business

Date Added: December 28, 2011 09:31:30 AM
Author: ananth prasa
Category: Blogs: Business

In India, you can send a message for as little as seven cents. All current phones have internet capabilities, but will limited 3G and GPRS coverage; the text message still trumps social networking as a means of communication. According to the latest figures from POTRAZ there are about six million active cell phone users in India and the number is growing. Therefore, it is easier and cheaper to reach your targeted audience than ever before via SMS. Below are some business applications of SMS technologies, most of which I am sure you are familiar with: Bulk SMS You compose one message and you broadcast it to 10,000 targeted recipients. How to get their numbers is very easy, but the fact is that you can target a market segment with clinical precision with just 160 characters are what matters. You can even let the computer do it for you. How? That is even simpler. After composing your message and saving it on your PC, you will need just three things: a GSM modem, phone and a SIM card. You will also need a computer programme that will interface with your GSM modem. The next step is to copy and paste your message to the body of your SMS sending program, then add your recipients from your address book or database in the form of a text file and then click the send button. And you are done. The messages will be placed in a queue as your GSM modem sends your messages. For 1,000 recipients it could take about 6,000 seconds working to have all the messages delivered. This will depend on the speed of your GSM modem, network availability and congestion of your cellular provider. Make sure that the message is simple, direct, and effective and calls for action on the part of the recipient; otherwise you have donated $70 worth of airtime to your cellular provider. According to Parreto's 80/20 rule, at least 20% of the recipients will read your message with interest. Spamming concerns Spam is a contextual word that usually applies to unsolicited emails. It has been around for a long time and we are bombarded by it when we sit in front of the television, look at billboards or listen to the radio. After a while, we become desensitized to this kind of marketing. With SMS marketing, you can target specific products and services to your niche market based on the needs of that particular market. Bulk SMS Services SMS spamming is where you send unsolicited messages to recipients who might not be interested in buying your product. Bulk SMS Providers The other day I received a text message from Pioneer Seeds to buy high yielding seeds for low and high rainfall areas. I am neither a farmer, nor do I intend to be one. However, by forwarding the message to a farmer in Marondera, I have given that company potential business. Phones cannot filter out spam SMS Bulk SMS India and so it is prudent that you do not annoy potential clients. Your SMS campaigns must be highly focused or else you will end up sending beer promotion texts to a group of religious members of a Christian setup.
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