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News Paper Advertising – Best Advertising Media

Date Added: September 22, 2011 10:11:31 AM
Author: Rushabh Shah
Category: Business & Economy: Classifieds

Every company requires something which helps them to catch the attention of customers. If any company desires to prolong in the market and wants make good business then they have to adopt a medium of advertising. There are several modes of advertising i.e. Indoor & Outdoor Advertising, Newspaper advertising Distribution of Brochure, Cable / television advertising & Internet Advertising. Out of these type of advertising Newspaper Advertising is the best and the simplest way to reach to your probable customers to attract customers and acquire a new business so as it helps them to achieve their ultimate desired growth. Though the world is attracted to television and multiplexes still there is a sale of news papers, still people are habitual of reading news papers everyday when they get up. Still people are habitual of morning tea or coffee with a News Paper to read. To attract the customers are not easy since nothing can be done automatically, but you require to implement any one of the media to obtain the optimum results. The powerful, simple, cheap and effective way to attract the customers is press advertising. In the world of advertisement business we need to advertise within inches, so you should make sure that, your press advertisement is unique, eye catching and interesting which will not overlooked by the reader. Classified news paper ads are made in different sizes. The advertisement should contain clear message (about your products, services or offers), legible fonts, bullets and your contact information (phone numbers with email ID). It’s the tool for getting your message to the prospective customers. If you want to advertise your business through a news paper many advertising agencies are available, who provides all the services related to advertising. These agencies consist of professionals those have wide experience towards the field of advertisement. The agencies first try to understand their customer’s requirements like their products and services and their targeted customers etc. then they start working on the advertisement design. Some agencies will provide you end to end services like right from creating the design to publishing the same in the news papers. Some of them also provide an annual contract and offer discounts to their customers. Now days there are many advertising companies or agencies have their own websites. They have the facility to book the advertisement online. If you have your design / creative ready then just contact any agency which provides press advertising services and enquire about the rates. Once you have finalized the rates and the size of your advertisement, you can even book your advertisement through their website. There you might have to select few options like select publishers, select Dates, your target cities, state or zones, language, confirm the information and pay option. Normally there are two types of ads available on online newspaper ads like Text Classified ads and Display classified ads. Text classified ads are normally used for property, real estate, matrimony, announcements, buy & sell of vehicles and obituary. Display classified ads are vendors, dealers, agents, professionals and small & medium ventures. These are high visible ads can be booked in colored with images and logos.
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