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Online Marketing Service Firms & Simple Link building Tips

Date Added: May 26, 2011 01:57:47 PM
Author: Aena
Category: Computers and Internet: Webmaster Resources: Search Engine Marketing

One of the most important tools of an online marketing service is link building. Link building is most often done by using widgets and a huge budget to advertise a good product. However, such link building does not prove to be very effective most of the time and therefore, manual link building becomes necessary. While using link building, you can use competitor analysis for not just links but also high-class business intelligence. You can use Open Site Explorer to analyze, assess, and measure the quality of the link. Some tips to use link building competitor analysis for purposes other than finding links are given below. 1. Identifying the Right Competitors Most of the time, businesses are unable to identify their real competitors for using an online marketing service. This is because they underestimate or neglect many competitors. For them, brick and mortar companies are more relevant as a competitor that ultimately leads them to believe that internet based companies are unworthy opponents. Generally, it is best to consider 100 or more standard keywords for the business and identify the competitors based on SERP saturation. Using this method typically results in finding some competitors that may be unheard of but are still doing quite well in terms of online marketing. 2. Identifying the Required Types of Links While using an online marketing service such as link building, it is wise to create graphs for every competitor using competitor-link analysis information. This will allow you to determine the kinds of links you will need. Once you have a list of all the followed and non-followed links, you can easily use low quality links that match exactly without worrying about penalties. 3. Determine Measurement Standards Determining measurement standards is an easy process and simply requires using the link information from your website and three competitor sites. By updating this data on an excel sheet and making graphs, you can view the success of back links over time. Once excel is used to make graphs, visualization, reporting and analysis becomes easier. While building links, it is essential to analyze Domain Authority and homepage authority to ensure that link building does not involve getting links at the cost of decreasing other authority measures. 4. Use Competitor Measures While assessing competitors, it is always good to maintain the URL, page authority, domain authority as well as an action and notes column for the competitor. 5. Template for Link building Email While writing an email for getting good links, be sure to keep the email short and precise. In addition, the email should include information such as why providing you a link will be beneficial for them, however, do not make promises that you cannot meet. 6. Implementing the Business Knowledge Once you are done with link building, the next step is segmentation. Segmentation means adding in a detail of the actions already taken as well as a separate segment or category on the type of the website or link. These tips are extremely useful in link building and help to find the best links for your website.
 
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