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Quick ways to improve Advertising Through topic Targeting |
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| Date Added: May 31, 2011 08:17:39 AM | |
| Author: Aena | |
| Category: Computers and Internet: Internet | |
Google provides a great feature of topic targeting>this allows you to target topics across the Google display network. This helps advertising performance to improve up to a great extent. Multi-Intent Keyword Sometimes there are such key words which are used in some other meanings as well and for a different intent. For example keyword “bleach” is used for face bleach and also for laundry as well. So refining your key word can better refine your search and help targeting your audience in a better way. Therefore when you are setting up a topic for your ad, make sure that you use appropriate keywords otherwise users will get annoyed. There are plenty of sites whose key words match and show you different results then what you were actually looking for. You can get this problem fixed by creating a display campaign and then use the key words. You can add comics and animations or images in your campaign as well. An addition to solve this issue you can also do that you can add negative topics. Also make sure that Google is limiting your ad serving. Your ads are only displayed only on relevant pages, to relevant audiences and to relevant places. In addition, you can have negative topics. If you wanted to ensure that your ads were not displayed on pages associated with cleaning supplies, you can also add those categories as negative topics. This way your ads will be displayed more appropriately and your ad campaign will work more effectively. More Inventory- High Traffic Sites Google adPlaner had another awesome feature that on high traffic sites you can find more inventories. This works great for midsized accounts that you can place your ads on such sites where traffic is high. This way you can make sure that where you want to show to your audience and where you want to place your ad Remarket To People who are Interested If you want to bring people back to your site then make sure you use the tool of remarketing. But remarketing should be used for only those who are interested in your topic So define a list, and email it to those listed targeted audience. What commonly happens? A friend sends a link to another friend and without any intention user clicks the link and that person looks at your products and services. In Remarketing you show so much ads to your audience regardless of if they wants to see or not. So when a user is searching a product that you offer, this can help that user to reach you. However this technique is useful for some people while for some people remarketing may not work Conclusion Hence topic targeting can greatly helps to drive lot of traffic to your site. It is helpful when: there are, multiple key words intent In remarketing ad serving can be useful. In case you want more inventory but placed at a relevant place then topic targeting works great. So topic targeting must be used effectively in pay per click service campaign. |
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