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Reputation management

Date Added: September 11, 2012 01:09:36 AM
Author: charleshenryusa
Category: Business & Economy

REPUTATION MANAGEMENT: Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to gain insight or get early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it. Reputation management service will respond to negative posts and comments in a systematic way to remove these damaging posts from the web using various strategies. Reputation is based on public perceptions formed both offline and online. The reputation management definition can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. With the help of Brick Marketing, you can use any of these types of reputation management: • Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business. • Maintenance – Reputation management meant to just keep a company’s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already. • Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion. Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of emphasising positive coverage rather than negative reviews or feedback. Many different strategies, which include social media such as: • Blogging – Blogs that are updated every day • Directory listings – Listing a website in directories using optimized keywords • Direct reviews – Hiring someone to write good reviews of the company on websites • Online publicity – Syndicated article writing, links, and banners reputation management
 
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