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Web Promotion - SEO

Date Added: June 06, 2012 08:39:55 AM
Author: Santhoshi
Category: Business & Economy: Services

SEARCH ENGINE OPTIMIZATION (SEO) SEO stands for Search Engine Optimisation. This is where the web pages are constructed and certain techniques are implemented to help the website rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. or in other words, SEO is Competitive solution to increase the traffic of the website through search engine and there by attract customers and to generate leads SEO can be divided into two main areas: • Off – Page SEO (Works that takes place separate from the website) • ON – Page SEO (Website changes to the site for better ranking) OFF PAGE SEO: Off- Page SEO refers to all the things that is done directly OFF the website to help the website rank higher. Hence LINK BUILDING(creating more links to our site from other domains) such as Directory Submission, Social bookmarking , Classified ads submission, Article submission, Forum & Blog marketing, etc. are done in Off page SEO. Techniques to Avoid: • Stay out of using "Free - For - All" link directories • Do not spam your link on any blog, guestbook, feedback page, or any way to artificially insert your site URL links in any way that hurts the content and disrupts the service of another website • Prevent excessive "cross linking" of your own websites to inflate your inbound links ON PAGE SEO: On-Page SEO refers to all the things that can be done ON the website to help the website rank higher. Thus Content Writing , Keyword Analysis such as page titles, internal linking, meta tags & descriptions, URL structure etc. are done in ON page SEO. Techniques to Avoid: • Stay out of using "hidden" or invisible text • Ingore htmltags. Div tags are division tags. • Avoid Cloaking or Sneaky Redirects • Get rid off duplicate content. BENEFITS OF SEO: • Increases Sales • Increases Number of leads • Higher visibility of the website online • Perspective (Global / Regional) • Increases targeted traffic • High ROI (Return on Investment) • Long term positioning • Cost-effective • Flexibility, Measurable results
 
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